As digital sovereignty and data protection become key concerns, more European businesses and consumers are turning away from American Big Tech cloud services in favor of European alternatives. This shift is driven by privacy concerns, geopolitical tensions, and a growing desire to control where and how data is stored and processed.
According to a NOS article, European tech companies are seeing a surge in customers who are actively switching from U.S.-based services. Privacy-focused providers like Tuta Mail, Proton, and the Dutch company Soverin report strong growth.
The platform European Alternatives, which showcases non-American options for email, cloud storage, productivity tools and more, has already attracted over 1.5 million visitors since its launch in 2021—highlighting a clear demand for European alternatives to Big Tech.
Source: European-alternatives
Through its cloud computing strategy, the European Union is actively investing in building a resilient and competitive digital infrastructure. Key targets for 2030 include:
75% of EU businesses using cloud and edge computing technologies.
10,000 highly secure, climate-neutral edge nodes to enable faster, local data processing.
Tripling the capacity of European data centers.
These goals align with the broader mission of promoting European alternatives in a digital world often dominated by U.S. providers.
The growing shift toward European cloud alternatives is driven by several critical factors:
Data protection: European providers are governed by GDPR, offering strong legal safeguards.
Digital sovereignty: Dependency on U.S. firms—and U.S. laws like the CLOUD Act—is increasingly seen as a risk.
Geopolitical uncertainty: Potential changes in U.S. leadership (e.g., a Trump re-election) heighten the appeal of regional solutions.
The rising adoption of European alternatives marks more than just a technological preference—it signals a broader cultural and political shift toward autonomy, trust, and resilience in the digital landscape. With strong policy backing and growing user demand, Europe is clearly asserting its own identity in the cloud era.
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© ARGO-ICT 2025
© ARGO-ICT 2025
© ARGO-ICT 2025
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